Make People Care About Your Strategy
Free PDF to help you turn complex strategies into compelling narratives that people care about and act upon.
Is this you?
You’re in the middle of the meeting, looking around the room and you start to wonder:
“Is any of this actually landing?”
You had the right plan. But people seem confused. Questions keep coming. No one’s acting.
You revise the deck. Again. But the doubt creeps in: “Is it me?”
Here’s the truth: if people don’t care, they won’t act. That’s not a presentation issue—it’s a story problem.
I’m Rob Willis.
I’ve coached exec teams at HelloFresh, Babbel, and Raisin
to turn complex strategies into narratives that drive action.
This guide shares the same frameworks I use with them
—now it’s yours.
Heres what you’ll learn
Think Strategically
Frame your message for the outcome, not just the info
Land the Point
Know exactly what they need to hear—and what you can skip
Use Real Tools
Plug-and-play frameworks I use with execs at top companies
Create Action
Build messages that move people forward.
Get it now!
No fluff. Just the five frameworks I use with exec teams at HelloFresh, Babbel, and Raisin to make strategy stick.
What happens next:
✅ Instant access to the PDF
✅ A 5-part email series with real stories + tools
✅ Weekly insights from Rob (optional, unsubscribe anytime)
Why listen to me?
I've delivered 3,000+ strategic presentations to over 100,000 people across 6 continents. My work helps executive teams at companies like HelloFresh, Babbel, and Raisin transform complex strategies into narratives that drive measurable action.
My unconventional background—a decade as a Berlin tour guide and producing music for chart-topping German artists—taught me how to create impact in high-pressure, high-distraction environments.
I also host the Super Powered podcast, bringing you battle-tested insights from leaders who've seen it all – from the boardroom to the poker table – uncovering their stories and proven strategies for creating impact.
