Strategic Storytelling Toolbox

The plan is sound and the room still hesitates. The gap is usually how it's told, not the strategy itself. This free toolbox gives you five frameworks for getting the people who decide its fate to back it.

  • Map the room before you pitch. Work out what each decision-maker actually cares about, so your CFO, product lead and sales team each hear the version that lands with them.
  • Read where people stand. Spot whether a stakeholder is friendly, apathetic, adversarial or just uninformed, and adjust before you open your mouth.
  • Pitch at the right altitude. Know whether they need the why, the what now or the how, so you stop losing people by jumping to execution too early.
  • Give your strategy a spine. Turn scattered data points into a three-act story leaders can repeat and teams can run with.
  • Win over the sceptics. Structure your case with SCQA, built at McKinsey, so the hardest-to-move people buy in faster.
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